{"id":52983,"date":"2026-03-18T18:17:59","date_gmt":"2026-03-18T05:17:59","guid":{"rendered":"https:\/\/milfordasset.com\/?p=52983"},"modified":"2026-03-20T11:20:08","modified_gmt":"2026-03-19T22:20:08","slug":"why-is-it-important-that-more-women-understanding-investing","status":"publish","type":"post","link":"https:\/\/milfordasset.com\/insights\/why-is-it-important-that-more-women-understanding-investing","title":{"rendered":"Why is it important that more women understanding investing?"},"content":{"rendered":"<p><strong>Milford on Coast: 18 March 2026<\/strong><\/p>\n<p>Why is it important that more women understanding investing? Milford Financial Adviser Jess Travers talks to Toni, Jase and Sam on Coast, about the barriers women face when it comes to financial literacy, and steps to overcome those barriers to achieve greater financial independence.<\/p>\n<p>Listen <a href=\"https:\/\/milfordasset.com\/wp-content\/uploads\/2026\/03\/Coast-Breakfast-x-Milford-Money-Matters-110326.mp3\">here<\/a>:<\/p>\n<audio class=\"wp-audio-shortcode\" id=\"audio-52983-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"https:\/\/milfordasset.com\/wp-content\/uploads\/2026\/03\/Coast-Breakfast-x-Milford-Money-Matters-110326.mp3?_=1\" \/><a href=\"https:\/\/milfordasset.com\/wp-content\/uploads\/2026\/03\/Coast-Breakfast-x-Milford-Money-Matters-110326.mp3\">https:\/\/milfordasset.com\/wp-content\/uploads\/2026\/03\/Coast-Breakfast-x-Milford-Money-Matters-110326.mp3<\/a><\/audio>\n","protected":false},"excerpt":{"rendered":"<p>Milford on Coast: 18 March 2026 Why is it important that more women understanding investing? Milford Financial Adviser Jess Travers<\/p>\n","protected":false},"author":52,"featured_media":52986,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ep_exclude_from_search":false,"footnotes":""},"categories":[843,848],"tags":[],"media_type":[703],"fund_category":[],"class_list":["post-52983","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-market-insights","category-investing","media_type-listen"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Why is it important that more women understanding investing? - Milford<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/milfordasset.com\/insights\/why-is-it-important-that-more-women-understanding-investing\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"MAM\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/milfordasset.com\/insights\/why-is-it-important-that-more-women-understanding-investing#article\",\"isPartOf\":{\"@id\":\"https:\/\/milfordasset.com\/insights\/why-is-it-important-that-more-women-understanding-investing\"},\"author\":{\"name\":\"MAM\",\"@id\":\"https:\/\/milfordasset.com\/#\/schema\/person\/f1d0ca8b4295df91c529dc366431f417\"},\"headline\":\"Why is it important that more women understanding investing?\",\"datePublished\":\"2026-03-18T05:17:59+00:00\",\"dateModified\":\"2026-03-19T22:20:08+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/milfordasset.com\/insights\/why-is-it-important-that-more-women-understanding-investing\"},\"wordCount\":69,\"publisher\":{\"@id\":\"https:\/\/milfordasset.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/milfordasset.com\/insights\/why-is-it-important-that-more-women-understanding-investing#primaryimage\"},\"thumbnailUrl\":\"https:\/\/milfordasset.com\/wp-content\/uploads\/2026\/03\/coast-milford11thmarch-featured.jpg\",\"articleSection\":[\"Market Insights\",\"Investing\"],\"inLanguage\":\"en-NZ\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/milfordasset.com\/insights\/why-is-it-important-that-more-women-understanding-investing\",\"url\":\"https:\/\/milfordasset.com\/insights\/why-is-it-important-that-more-women-understanding-investing\",\"name\":\"Why is it important that more women understanding investing? 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